We wanted to change how you think about residential lifestyles in Saudi Arabia. Historically, the choice has been between insulated walled compounds, traditional villas or small urban locations where build quality can suffer.
We wanted to take a completely fresh approach. So we began by studying the audiences we wanted to serve - young Saudis between 25-35 years of age, just starting out in their careers and establishing their own family units. These young Saudi families are looking for afordable starter homes to call their own, near their workplaces and areas of interest.
We made room for spacious apartments, and rooftop amenities - including pool, gym, kids' club, and recreational areas. Each family unit also comes with dedicated parking spaces for maximum convenience.
LaRa is designed around families, with contemporary design and quality finishings. LaRa communities also take advantage of smart systems and technologies for energy conservation, building management, security and fire safety.